Any of you who have seen a Blue Buffalo pet food commercial know that their advertisements reveal how much more natural their brand’s food is than the competition. It a mild state of shock, the pet owners decide to switch to Blue Buffalo. Looking at the pet owners in the commercial I find myself thinking that they care so much about what their pets are eating yet will probably go home to eat something made largely out of ingredients that sound like chemicals for a chemistry class. The irony is not lost on me. I wonder how much would change if such commercials were done for human food. I can only think of Bryer’s icecream having done similar commercials for human food.